Commercial for JAB Anstoetz

In 2014 my idea „Camouflage“ won the JAB Challenge at the Filmacademy: Production of a new commercial for JAB Anstoetz fabrics.
So here is it, enjoy watching the story of the girl Mia in an old house at night,  discovering a magic fabric getting alive….

The original story included much more camouflage paintings – game of hide and seek between the little girl and the dancing fairy. At the end Mia catching the fairy and falling down on a huge bed, the fairy transforming into a fabric foldering. Unfortunately we could only shoot 1/4 of my story as the customer had not set the budget before. Quite hard when you want to tell this magic story- but maybe one day I want to complete my film making a new one with this idea of camouflage fairy.

Here are some makingofs photos shot by  Sagaphoto  during the casting day in november 2014. For the corridor I did 6  Fine Art Paintings of an Ancestral Portrait Gallery – The film crew and Ralf Anstoetz were my models 

JAB Camouflage – makingof from Julie Boehm on Vimeo.

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Official Website  JAB Anstoetz
http://www.jab-spotchallenge.com

CREW:
Producer: Felix Fahle
Concept/ Winner of the JAB Challenge: Julie Böhm
Director: Cornelius Schick
DoP: Jan David Günther
Gaffer: Andreas Burz
Editor: David Gesslbauer
Choreography: Katja Trautwein
Set Photographer: Sagaphoto
Sound Design: Tobias Scherer
Music: Marius Kirsten
VFX Artist: Marc Zimmermann

Bodypainting: Birgit Moertl
Bodypainting Colours: Cameleon

CAST:
Mia (little girl): Charlotte Lorenzen
Dark Fairy: Julie Boehm

Produced for JAB Anstoetz

© 2015 Filmakademie Baden-Württemberg

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